Organizational learning in high-technology purchase situations: The antecedents and consequences of the participation of external IT consultants


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This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Typically, research on organizational learning has been conceptual in nature. In a departure from this tradition, we develop and test a structural model of organ… More >>

Organizational learning in high-technology purchase situations: The antecedents and consequences of the participation of external IT consultants

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