- ISBN13: 9780471651109
- Condition: USED – LIKE NEW
- Notes:
Product Description
New marketing strategies for professional service businesses
This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing the deal and helps service professionals determine where they are in the selling process and follow-through for the best result. With 101 Marketing Strategies, pro… More >>
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Tags: accountants, Accounting, closing the deal, Consulting, Firms, insightful guide, lawyers, Marketing, marketing strategies, Professional, professional service businesses, professional services firms, service professionals, Services, services professionals, Strategies
#1 by J. Gottliebsen on March 23, 2010 - 10:51 pm
This book is not about marketing strategies but instead a classic book about selling and prospecting. One marketing lesson to be learned though: Newer use false declarations and dont lie about your product.
Rating: 1 / 5
#2 by Tami R. Benus on March 23, 2010 - 10:59 pm
Was not happy with the book.
Waste of my money
Rating: 1 / 5
#3 by Steve Levine Esq.- on March 24, 2010 - 1:47 am
The book explores some aspects of lawyer marketing but the treatment is superficial at best. Sorry, but I did not find this book helpful
Rating: 2 / 5