- ISBN13: 9780471618737
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today’s challenges into golden opportunities for winning profitable work from the new breed of consulting… More >>
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Tags: Breakthrough, Clients, Consultants, doubts, fingertips, glut, golden opportunities, Guerrilla, guerrilla marketing, Marketing, new breed, Profitable, profitable work, remainder mark, successful consulting, Tactics, value consultants, Winning
#1 by Guerrilla Marketing Junkie on March 24, 2010 - 12:47 am
This is a great book for professionals of all kinds. I highly recommend it. Goes well with Guerrilla Marketing in 30 Days.
Rating: 5 / 5
#2 by T. Dulaney on March 24, 2010 - 1:20 am
While this book is a number of years old, it still has many of the basic principles that continue to apply today. Regardless if you are a new consultant or a seasoned veteran the book provides good solid insight or reminders of what is important. As an independent consultant you tend to forget you have to sell and market your services all the time, otherwise you will end up without any clients. This book does a good job of reminding you, that you are only as successful as your last contract!
Rating: 4 / 5
#3 by Trevor Smith on March 24, 2010 - 4:05 am
As recently hired employee to a consulting firm, I realized that their was a lot the firm was not doing when it came to marketing. I was unfamiliar that consulting firms needed a special brand of marketing, until i cam across this book (i have read other books in the Guerilla Series).
All of the advise is cheap, effective, and applicable to the real world. The firm that i work for now employes almost every one of his tips in the book, and I can proudly say that our current clients are more satisfied than ever, and we’re able to attract new clients regardless of the current economic climate. A must read for any consultant that wants to effectively expand their maket and customer base.
Rating: 5 / 5
#4 by T. Storey on March 24, 2010 - 4:24 am
This book is very thorough and gives you the foundation to really market your consulting business and maintain that competitive edge over your competition. It is definitely worth reading.
Rating: 4 / 5
#5 by Ken Lizotte on March 24, 2010 - 4:37 am
This fabulous book is akin to my own book “The Expert’s Edge” in terms of the advice it gives. It lays out what consultants need to do to get ahead of their competitors and to attain a “go-to” visibility: publish their ideas, speak to groups, pay attention to marketing, and so on. It is accurate and smart. Buy and devour this book.
Rating: 5 / 5